Q&A With Heidi ZakThe brand now services an estimated 87 percent of women. When they arrived, they were surprised to find Zak's husband and co-CEO, David Spector, highly involved in their day-to-day work, with a management style described as condescending” and bullying.” This about-face was compounded by company norms — don't negotiate your salary, don't leave before 6 pm, don't work from home, don't skip a happy hour — that felt out of sync with the brand's external image.
Avid Victoria's Secret enthusiasts and critics alike have voiced their disappointment, one of the most angered being ThirdLove co-founder and co-CEO Heidi Zak, who took a full page ad in the New York Times to pen an open letter to the lingerie brand.
Using her experience in both retail and tech, Heidi co-founded ThirdLove in 2013 with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it. Featured in Forbes, Fast Company, CNBC, and Fortune, Inc., ThirdLove is consistently hailed for both its innovation (half-cup sizes!) and commitment to inclusion and diversity.
Too much padding, not enough padding, uncomfortable under-wire — ripping off that ill-fitting bustiere for the umpteenth time can make you throw your hands up and shout WHY ISN'T THERE AN APP FOR THIS?!” Well, thanks to ThirdLove , there now is, and consequently the experience can be a lot less harrowing.
That's something that really resonated with me, and when you think about how that applies to the company here, I think I also have expectations that people ask a lot of questions, own their own journey… And I think those are really important pieces of running a successful business as well.
From marketing to product development, data has allowed ThirdLove to grow faster than any other online bra and underwear startup. The chief marketing officer of Victoria's Secret's parent company had recently made controversial comments about transgender models during an interview with Vogue.
They also wanted a superior product that was more comfortable, better fitting and offered more size options than any other lingerie Heidi Zak co-CEO ThirdLove brand. Victoria's Secret continues to dominate the market, and I don't think they have changed or seem to be changing anytime soon.